Monday, December 10, 2012

Who runs the world? Beyoncé is on the path to world domination as she secures £30m Pepsi deal

She is already one of the most recognisable faces in show business with a fortune of £200m. But fans of Beyonce are likely to see much more of her after she signed a £30m deal to become the face of Pepsi. 

Not only will she appears in adverts for the soft drink, but in a first for the company, her face will be featured on cans and bottles of the drink. 

 While other well known figures, such as David Beckham and Jennifer Lopez, have been used in TV and magazine campaigns it is the first time that a celebrity's face will adorn the drink. 

The limited edition cans will be released in March and sold worldwide, including the UK. The promotion will be kick started by Beyonce's appearance in February during the half time show at the Super Bowl, the world's most watched sports event with worldwide audience of over 500 million viewers.